Medicare Advantage Lead Generation

Medicare Advantage leads engineered for AEP — and the other ten months too.

Plan-aware qualification, dual-eligible filtering, and exclusive delivery built for agencies running Medicare Advantage, Medicare Supplement, Medigap, and Turning 65 (T65) campaigns — predictable Medicare pipeline year-round, not just October through December.

All services
01 — The problem

Most Medicare campaigns peak in October and starve by February.

The Medicare Advantage market is shaped by AEP. Most agencies pour spend into Oct–Dec, then watch volume collapse the moment the window closes. The result is a year of feast-or-famine economics: overworked agents in Q4, underused capacity in Q1 and Q2.

Add in CMS regulations on call recording, scope of appointment, and DSNP eligibility, and most lead vendors quietly cut corners — generic forms, weak qualification, and inconsistent compliance documentation.

Qualification, available source and consent evidence, recording, screening and exclusivity depend on the product, publisher and agreement. Confirm the specifications and evaluate documentation for your intended outreach; no universal verification or legal compliance guarantee applies.

  • Pipeline collapses outside the AEP window
  • Generic forms with no plan-type or eligibility qualification
  • Inconsistent CMS-aligned consent and recording
  • Shared aggregator leads burning agent hours during peak
  • No mechanism to scale DSNP, MAPD, or chronic-condition SEP leads
02 — The numbers

What the program actually produces.

0 mo
Year-round pipeline — not just AEP
AEP, OEP, SEP, and DSNP campaigns run continuously
Varies
Lead delivery from submission to CRM
0%
First-attempt contact rate on fresh MAPD leads
By product
CMS-aligned consent capture and audit trail
02b — Industry benchmark

Industry averages vs. the OneLife system.

A checklist for comparing insurance lead generation programs. Results depend on product, source, carrier mix, sales process and agreement terms.

Metric
Industry avg
OneLife system
Lead-to-contact rate
Varies widely
Tracked by campaign; not guaranteed
Response time
Varies
Varies by product, source and configuration
Exclusivity
Sold to 6–10 agencies
Exclusivity applies to the specified product and agreement; confirm source restrictions before ordering.
Conversion rate
Varies widely
Tracked by campaign; not guaranteed
Replacement policy
None or limited
Subject to applicable replacement policy and agreement terms.
Consent records
Varies
Available records vary by source and product
03 — The OneLife solution

A 12-month Medicare Advantage acquisition engine.

OneLife builds Medicare as a year-round system, not a Q4 sprint. AEP campaigns scale aggressively for Medicare Advantage and Medicare Supplement (Medigap) enrollments through the open enrollment window, then transition into Turning 65 (T65), SEP, DSNP, and MAPD chronic-condition flows that keep producers booked in the quieter months.

Qualification, available source and consent evidence, recording, screening and exclusivity depend on the product, publisher and agreement. Confirm the specifications and evaluate documentation for your intended outreach; no universal verification or legal compliance guarantee applies.

01
AEP-ready volume

OneLife combines trusted third-party publishing partners with its own marketing activities. We do not currently operate consumer-facing landing pages. Source, campaign setup and qualification vary by product; confirm the applicable source specifications.

02
Year-round flow

Continuous Turning 65 (T65), SEP, DSNP, MAPD, and Medigap campaigns keep producers booked through Q1 and Q2.

03
Plan-type qualification

Capture forms ask about current plan, chronic condition flags, and dual-eligible status — agents start the call already informed and SOA-ready.

04
CMS-aligned compliance

Consent language, scope of appointment, and recording posture aligned with current CMS marketing rules and the 2024–2025 third-party marketing organization (TPMO) updates.

04 — Features & benefits

Program features to confirm before ordering.

AEP scale-ready

Creative, audiences, and infrastructure pre-staged for October 1 — campaigns ramp on day one, not week three.

SEP & DSNP coverage

Continuous campaigns targeting Special Enrollment, Dual-Eligible, and chronic-condition prospects through the off-season.

Plan-aware capture

Forms collect current plan, Medicaid status, and qualifying conditions where eligible — agents skip the discovery phase.

CMS-aligned consent

Scope-of-appointment-ready disclosures, consent capture, and recording posture aligned to current CMS rules.

State licensing match

Leads routed to producers licensed in the prospect's resident state — never wasted on out-of-licensure contacts.

Replacement terms

Refunds, credits and replacements follow the applicable buyer agreement, product specifications and review procedure. Eligibility, exclusions and processing times are not universally guaranteed.

05 — The contrast

What changes when you switch.

Aspect
Status quo
With OneLife
Seasonal coverage
AEP-only — pipeline gone by February
12-month flow: AEP, SEP, DSNP, MAPD
Compliance posture
Generic consent, no SOA awareness
CMS-aligned consent and disclosures
Qualification depth
Name, phone, ZIP
Plan, eligibility, condition, consent
Exclusivity
Resold to 6–10 agencies
Exclusive delivery applies to the specified product and contractual arrangement, not automatically to every lead or call. Confirm the applicable restrictions and source terms.
Delivery
Aged 30+ minutes
Real-time delivery may be supported where configured. Timing varies by product, source, integration, routing conditions and buyer configuration; confirm the applicable delivery specifications.
06 — How it runs

A four-step system, not a black box.

01
Seasonal & evergreen build

AEP and year-round creative built in parallel so volume scales in October and stays steady through Q1–Q3.

02
CMS-aligned capture

Qualification, available source and consent evidence, recording, screening and exclusivity depend on the product, publisher and agreement. Confirm the specifications and evaluate documentation for your intended outreach; no universal verification or legal compliance guarantee applies.

03
Instant routing

Real-time delivery may be supported where configured. Timing varies by product, source, integration, routing conditions and buyer configuration; confirm the applicable delivery specifications.

04
Continuous optimization

Weekly creative refreshes and audience tuning keep CPA stable as enrollment cycles shift.

06b — Who it's built for

Medicare Advantage Leads that fits how your team actually sells.

Use case 01
Solo licensed agents

Independent producers who need a steady flow of medicare advantage leads without managing media buyers, dialer infrastructure, or compliance overhead.

Use case 02
Multi-agent agencies

Agencies running 5–50 closers who need predictable daily lead volume, geographic balancing, and replacement-backed economics.

Use case 03
IMOs & FMOs

Marketing organizations that need a white-label lead source to offer downline agencies — branded delivery, recurring volume, partner reporting.

Use case 04
Call centers & telesales floors

Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.

07b — Trust & compliance

Built clean from the form to the audit log.

Medicare Advantage Leads ships with the same compliance posture we apply to every OneLife program. Read the full compliance overview or our privacy policy.

Consent-record review

Available consent records, such as timestamps or certificates, vary by publisher and product. Review them before outreach.

Source review

Sourcing methods and restrictions depend on the publisher, product and buyer agreement.

Data handling

Resale restrictions and data-retention terms follow the applicable product and buyer agreement.

Record retention

Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.

07 — Frequently asked

The questions agencies actually ask.

Yes. OneLife runs Medicare Advantage campaigns 12 months a year — AEP for open enrollment volume, plus continuous SEP, DSNP, and chronic-condition campaigns that keep producers booked through Q1, Q2, and Q3.
08 — Ready when you are

Ready to build a smarter growth system?

A 30-minute strategy call covers your current funnel, the gaps we see most often, and what a tailored program — wired into our lead management dashboard — would look like for your agency.

Or email support