Compliance
Last updated · June 2026
Compliance is the foundation of every campaign OneLife Marketing Solutions runs. We treat regulatory adherence as a competitive advantage — protecting our partner agencies, their carriers, and the consumers who engage with our advertising. The methodology below is the same one applied to every lead delivered through the OneLife Lead Center.
Methodology — How Leads Are Sourced
Every lead originates from an owned-and-operated funnel that we control end-to-end: paid media on Meta, Google, TikTok, YouTube, and native networks, paired with custom landing pages reviewed for substantiation, plain-language disclosures, and carrier alignment. We do not buy from list brokers, co-registration paths, incentive networks, or aggregators. Source URL and traffic source are stamped on every record.
Methodology — How Leads Are Verified
Each lead passes a four-stage verification chain before delivery: (1) form-field validation for completeness and plausibility, (2) phone validation against line type, carrier, and reachability data, (3) geo and license-footprint checks against the campaign's targeting rules, and (4) duplicate and fraud screening against a rolling 90-day history plus partner-specific exclusion files. Records that fail any stage are suppressed at source.
Methodology — How Compliance Checks Are Performed
Compliance review runs at three layers. Pre-launch: creative, landing pages, and consent language are reviewed against TCPA, state-level requirements, and carrier guidelines. At capture: consent is server-stamped with the exact disclosure text, timestamp, IP, and user agent; telephony consent is validated with a call recording or IVR voice opt-in. Pre-delivery: every phone number is scrubbed against the National DNC Registry, applicable state DNC lists, and internal suppression files in real time.
Methodology — How Leads Are Routed to Agents
Verified records are routed directly to your CRM, dialer, or live-transfer queue in under 90 seconds via native integrations (HubSpot, Salesforce, Velocify, GoHighLevel, Zoho, EZLynx, AgencyZoom) or any webhook endpoint. Live-transfer routing pairs the call with a producer who matches your license footprint and capacity rules. Every routed record carries source, vertical, campaign, and consent tags so attribution stays intact through to the issued policy.
TCPA Compliance
All telephony, SMS, and live-transfer traffic is generated under TCPA-aligned consent flows with documented express written consent, retained call recordings where applicable, and full audit trails. Our flows are updated as FCC and FTC guidance evolves — including the one-to-one consent updates rolled into the 2024–2025 rule cycle.
Consent-Based Marketing
Every lead is collected through a transparent opt-in. Consumers know who they are sharing information with, how it will be used, and how to opt out at any time. Branded calls-to-action, unbundled checkboxes, and visible partner disclosures are non-negotiable across every campaign.
DNC Scrubbing & Suppression
Every phone number is scrubbed in real time against the National Do Not Call Registry, applicable state DNC lists, internal suppression files, and partner-specific exclusion lists before a lead is released. Failed numbers are blocked at the source.
Data Privacy Practices
Personal data is encrypted in transit and at rest, access is restricted on a least-privilege basis, and retention periods are aligned with regulatory and contractual obligations. See our Privacy Policy for details.
Advertising Standards
Ad creative is reviewed for accuracy, substantiation, and compliance with platform policies, state regulations, and carrier guidelines before deployment. Misleading claims, urgency manipulation, and undisclosed affiliations are prohibited.
Ethical Lead Generation
We refuse incentive-based traffic, co-registration paths, and traffic sources that obscure user intent. Every lead must reflect a genuine, informed inquiry.
Consumer Protection
We honor DNC, opt-out, and suppression requests across all channels. Consumers may contact privacy@onelifemarketing.com to request removal at any time.
Campaign Transparency
Partners receive source-level reporting, recorded call samples, and consent artifacts on request. We invest in transparency because it compounds trust over time. The same data partners see is the data we use to optimize against — measured in our published results.
Regulatory Adherence
We monitor FTC, FCC, state attorney general, carrier, and platform guidance and update our practices as the regulatory landscape evolves. Compliance is reviewed continuously, not annually.
Compliance FAQ
Are OneLife leads TCPA compliant?
Yes. Every lead is generated under TCPA-aligned express written consent flows. Each record carries the original consent language, the timestamp, the source URL, the user IP address, and — for telephony — the retained call recording. Records are auditable on request.
How is consumer consent verified before a lead is delivered?
Consent is captured at the point of opt-in with an unbundled checkbox tied to the specific partner disclosure shown on screen. Every submission is server-stamped with the disclosure text, timestamp, IP address, and user agent. Telephony consent is additionally validated with a call recording or IVR voice opt-in before the record is released.
Is every lead scrubbed against the National Do Not Call (DNC) Registry?
Yes. Every phone number is scrubbed in real time against the National DNC Registry, applicable state DNC lists, internal suppression lists, and partner-specific exclusion files before delivery. Numbers that fail scrubbing are blocked at the source — they never reach an agency.
What is the OneLife lead verification process?
Each lead passes a four-stage verification chain: (1) form-field validation for completeness and basic plausibility, (2) phone validation against line-type, carrier, and reachability data, (3) geo and license-footprint checks against your campaign rules, and (4) duplicate and fraud screening against rolling 90-day history. Only records that clear all four stages are routed to your CRM.
How are non-compliant or invalid leads handled?
Duplicates, invalid contacts, out-of-state records, and out-of-spec leads are credited automatically within 24 hours with a per-lead reason code visible inside the OneLife Lead Center dashboard. There is no email back-and-forth — the credit is mechanical.
What regulatory standards does OneLife monitor and follow?
We continuously monitor FCC TCPA rulings (including the 2024/2025 one-to-one consent updates), FTC TSR guidance, state attorney general advisories, carrier compliance bulletins, and platform policy changes from Meta, Google, TikTok, and YouTube. Our consent flows and disclosures are updated as the regulatory landscape evolves — not annually.
Related
Explore how the methodology runs in practice across our delivery process, the measurable results our agency partners report, and the OneLife Lead Center dashboard where every consent record and audit trail is accessible. For a vertical-specific view, see our final expense, Medicare, and life insurance programs.