Custom creative, capture, qualification, and delivery built for niche verticals, regional carriers, hybrid products, and any high-intent service business that needs a pipeline engineered to fit.
Most lead vendors run two or three programs and try to fit every client into them. If your offer doesn't match a standard vertical — niche line, regional carrier, hybrid product, unique geography — you end up paying full price for leads built for someone else's business.
The result is bad-fit pipeline, weak conversion, and a creative deck that doesn't actually represent your brand or value prop.
OneLife builds custom programs from scratch around your offer. Creative, capture, qualification, integration, and delivery are engineered specifically for your economics — not adapted from a template.
Benchmarks compiled from custom lead generation partners and public lead-industry reporting. Your numbers will vary by carrier mix and agent ramp, but the deltas hold.
Custom campaigns are run end-to-end by a dedicated OneLife pod. We start with your economics: target CPA, allowable cost per acquired customer, geography, and licensing. From there we build creative, capture, and delivery as one connected system.
Everything is exclusive, TCPA-compliant where applicable, and instrumented for policy-level (or revenue-level) attribution so you know exactly which spend is producing customers — not just leads.
Ad concepts, landing pages, and capture flows built specifically for your offer and brand.
Form logic and disqualification rules engineered for your underwriting or service criteria.
Direct integration with your CRM, scheduling tool, or sales platform — webhook or native.
Policy-level or revenue-level attribution so spend decisions are made on closed outcomes.
Strategist, media buyer, creative lead, and integration engineer assigned to your account.
Ad concepts, video, landing pages, and capture forms built for your offer — no templates.
Form logic, screening, and disqualification rules engineered to your criteria.
Native integration with your CRM, scheduling platform, or any system with a webhook.
Policy-level or revenue-level attribution wired through to your spend decisions.
Weekly performance reviews with a written optimization plan — not a slide deck.
Define target CPA, allowable cost per customer, geography, licensing, and product mix.
Custom creative, capture, qualification logic, and CRM integration built and tested.
Soft launch with daily review, then scale spend toward channels producing customers.
Weekly written optimization with policy- or revenue-level attribution.
Independent producers who need a steady flow of custom campaigns without managing media buyers, dialer infrastructure, or compliance overhead.
Agencies running 5–50 closers who need predictable daily lead volume, geographic balancing, and replacement-backed economics.
Marketing organizations that need a white-label lead source to offer downline agencies — branded delivery, recurring volume, partner reporting.
High-volume floors that need sub-90-second delivery into their dialer with hard caps, schedule controls, and pause-on-demand.
Custom Campaigns ships with the same compliance posture we apply to every OneLife program. Read the full compliance overview or our privacy policy.
Express written consent recorded on every form submission with timestamp, IP, and consent language preserved.
Two-step opt-in on all paid traffic. Real consumer contacts only — no co-registration paths, no incentivized sign-ups.
We never resell your delivered leads. Records are stored in encrypted-at-rest databases and purged on request.
Full consent and submission history retained for seven years and produced within 48 hours on legal request.
A 30-minute strategy call covers your current funnel, the gaps we see most often, and what a tailored program — wired into our lead management dashboard — would look like for your agency.
Exclusive, TCPA-compliant final expense leads delivered to your agents in under 90 seconds. Senior-aligned creative, qualified intent, replacement guarantee.
Exclusive Medicare Advantage leads with AEP and year-round campaigns. Plan-aware qualification, sub-90s delivery, and a replacement guarantee on every lead.
Exclusive solar leads from qualified homeowners — verified ownership, roof type, utility bill, and credit signal. Sub-90s delivery and replacement guarantee.
Tell us about your agency. A strategist will reach out within 24 hours with a tailored plan.