Medicare leads for agents and agencies — engineered for the entire Medicare year.

Medicare leads are consumer inquiries from people who are Medicare-eligible — turning 65, in an Annual Enrollment Period (AEP), Open Enrollment Period (OEP), or a Special Enrollment Period (SEP) — who have requested information about Medicare Advantage, Medicare Supplement (Medigap), Part D, or DSNP plans. Lead specifications and available consent, disclosure and source records vary by product and publisher; confirm the applicable records before outreach.

The Medicare lead market breaks into three primary categories: Medicare Advantage (MAPD/MA) leads for Part C plans, Medicare Supplement (Medigap) leads for Plan G, Plan N, and high-deductible Medigap, and Turning 65 (T65) leads for aging-in prospects making their first Medicare decision. DSNP, chronic-condition SEP, and Part D leads are sub-categories that sit underneath those three, usually delivered as filters on a Medicare Advantage program.

Medicare Advantage leads are prospects shopping Part C (MAPD) plans — bundled medical, hospital, drug, and ancillary coverage administered by private carriers. Medicare Supplement (Medigap) leads are prospects keeping Original Medicare and shopping a standardized supplement (Plan G, N, etc.) plus a separate Part D drug plan. The two audiences shop differently, convert differently, and require different compliance posture — Medigap is not regulated under CMS TPMO marketing rules, while Medicare Advantage is.

T65 (Turning 65) leads are prospects in the seven-month Initial Enrollment Period window around their 65th birthday. They are first-time Medicare buyers, year-round in nature, and tend to be the highest-LTV segment of the Medicare lead market because the first plan they pick is often the plan they keep for years. T65 leads are typically priced higher than in-AEP leads and require their own creative, qualification flow, and follow-up cadence.

It depends on the agency. Medigap leads convert at a higher rate per dial but at a lower premium per policy. Medicare Advantage leads convert at a lower rate per dial but at meaningful renewal-commission economics. T65 leads have the highest lifetime value but require longer nurture cycles. The right mix is a function of carrier contracts, agent capacity, AEP versus year-round posture, and DSNP exposure — we map this for every program before any media goes live.

OneLife sources leads through trusted third-party publishing partners and its own marketing activities; it does not currently operate consumer-facing landing pages. Source and product specifications vary by agreement.

Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.

Useful attributes include residency in a state where you are licensed, an age and enrollment context relevant to the product, reachable contact information, reviewable consent and required disclosure records where available, and clearly defined exclusivity terms. Confirm product-specific specifications before ordering.

Exclusivity applies to the specified product and agreement; confirm source restrictions before ordering.

Yes. OneLife treats Medicare as a twelve-month system — AEP and OEP for in-window MA enrollments, year-round T65 for aging-in volume, year-round Medigap for Original-Medicare shoppers, and continuous SEP/DSNP/chronic-condition flows. Agencies that only buy during AEP overpay during the peak and starve the rest of the year.