Solar Lead Generation

Solar leads qualified for ownership, roof, and utility spend — not bill payers and renters.

Real-time delivery may be supported where configured. Timing varies by product, source, integration, routing conditions and buyer configuration; confirm the applicable delivery specifications.

All services
01 — The problem

Most solar leads waste closers on prospects who can't qualify.

Solar is a high-CPA sale. The economics only work when consultants spend their time on prospects who actually own the home, have a suitable roof, and meet financing criteria. Most lead vendors deliver none of that — just a name, a phone, and a ZIP code.

The result is consultants disqualifying half their book on the first call: renters, mobile homes, shaded roofs, credit declines. That's a 50% loss before a conversation even starts.

OneLife runs solar with hard qualification at capture: homeownership, roof type and condition, average utility bill, and a credit qualification signal. Consultants only speak to prospects with a real path to install.

  • Renters and non-owners polluting the pipeline
  • No roof or shading qualification
  • No utility-bill band — leads with $40 bills can't justify a system
  • No credit signal — financing falls through on call two
  • Resale to 6–10 solar companies in the first hour
02 — The numbers

What the program actually produces.

By product
Verified homeowners — no renters
$0+
Min. monthly utility bill on qualified leads
Varies
Delivery time to CRM
Per terms
Exclusive delivery applies to the specified product and contractual arrangement, not automatically to every lead or call. Confirm the applicable restrictions and source terms.
02b — Industry benchmark

Industry averages vs. the OneLife system.

A checklist for comparing home energy lead generation programs. Results depend on product, source, carrier mix, sales process and agreement terms.

Metric
Industry avg
OneLife system
Lead-to-contact rate
Varies widely
Tracked by campaign; not guaranteed
Response time
Varies
Varies by product, source and configuration
Exclusivity
Sold to 6–10 agencies
Exclusivity applies to the specified product and agreement; confirm source restrictions before ordering.
Conversion rate
Varies widely
Tracked by campaign; not guaranteed
Replacement policy
None or limited
Subject to applicable replacement policy and agreement terms.
Consent records
Varies
Available records vary by source and product
03 — The OneLife solution

A solar pipeline qualified for ownership, roof, bill, and credit.

Solar economics break the moment unqualified leads enter the funnel. OneLife enforces the qualification carriers and installers actually need — at capture, before billing — so consultants spend their day on prospects with a real install path.

Real-time delivery may be supported where configured. Timing varies by product, source, integration, routing conditions and buyer configuration; confirm the applicable delivery specifications.

01
Homeownership verified

Capture and verify ownership status before billing — no renters, mobile homes, or condos that can't install.

02
Roof & utility qualification

Qualification, available source and consent evidence, recording, screening and exclusivity depend on the product, publisher and agreement. Confirm the specifications and evaluate documentation for your intended outreach; no universal verification or legal compliance guarantee applies.

03
Credit signal

Soft credit qualification signal flags prospects with a realistic financing path.

04
Exclusive delivery

Real-time delivery may be supported where configured. Timing varies by product, source, integration, routing conditions and buyer configuration; confirm the applicable delivery specifications.

04 — Features & benefits

Program features to confirm before ordering.

Ownership verification

Qualification, available source and consent evidence, recording, screening and exclusivity depend on the product, publisher and agreement. Confirm the specifications and evaluate documentation for your intended outreach; no universal verification or legal compliance guarantee applies.

Roof qualification

Roof type, approximate age, and major shading flags captured at capture.

Utility bill capture

Monthly utility bill band ($150+, $250+, $400+) captured for system sizing.

Credit signal

Qualification, available source and consent evidence, recording, screening and exclusivity depend on the product, publisher and agreement. Confirm the specifications and evaluate documentation for your intended outreach; no universal verification or legal compliance guarantee applies.

Real-time CRM delivery

Real-time delivery may be supported where configured. Timing varies by product, source, integration, routing conditions and buyer configuration; confirm the applicable delivery specifications.

Replacement terms

Refunds, credits and replacements follow the applicable buyer agreement, product specifications and review procedure. Eligibility, exclusions and processing times are not universally guaranteed.

05 — The contrast

What changes when you switch.

Aspect
Status quo
With OneLife
Homeownership
Renters mixed into the pipeline
Verified homeowners only
Utility bill
No bill data captured
Minimum bill band enforced
Credit signal
Discovered on call two
Captured at lead capture
Exclusivity
Sold to 6–10 installers
Exclusive delivery applies to the specified product and contractual arrangement, not automatically to every lead or call. Confirm the applicable restrictions and source terms.
Delivery
30+ minutes post-submit
Real-time delivery may be supported where configured. Timing varies by product, source, integration, routing conditions and buyer configuration; confirm the applicable delivery specifications.
06 — How it runs

A four-step system, not a black box.

01
Homeowner-targeted demand

Audiences built on verified homeowner data across Meta, Google, and YouTube.

02
Full qualification

Ownership, roof, utility bill, and credit signal captured before a lead is billed.

03
Instant CRM delivery

Real-time delivery may be supported where configured. Timing varies by product, source, integration, routing conditions and buyer configuration; confirm the applicable delivery specifications.

04
Replacement & refresh

Refunds, credits and replacements follow the applicable buyer agreement, product specifications and review procedure. Eligibility, exclusions and processing times are not universally guaranteed.

06b — Who it's built for

Solar Leads that fits how your team actually sells.

Use case 01
Solo licensed agents

Independent producers who need a steady flow of solar leads without managing media buyers, dialer infrastructure, or compliance overhead.

Use case 02
Multi-agent agencies

Agencies running 5–50 closers who need predictable daily lead volume, geographic balancing, and replacement-backed economics.

Use case 03
IMOs & FMOs

Marketing organizations that need a white-label lead source to offer downline agencies — branded delivery, recurring volume, partner reporting.

Use case 04
Call centers & telesales floors

Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.

07b — Trust & compliance

Built clean from the form to the audit log.

Solar Leads ships with the same compliance posture we apply to every OneLife program. Read the full compliance overview or our privacy policy.

Consent-record review

Available consent records, such as timestamps or certificates, vary by publisher and product. Review them before outreach.

Source review

Sourcing methods and restrictions depend on the publisher, product and buyer agreement.

Data handling

Resale restrictions and data-retention terms follow the applicable product and buyer agreement.

Record retention

Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.

07 — Frequently asked

The questions agencies actually ask.

Qualification, available source and consent evidence, recording, screening and exclusivity depend on the product, publisher and agreement. Confirm the specifications and evaluate documentation for your intended outreach; no universal verification or legal compliance guarantee applies.
08 — Ready when you are

Ready to build a smarter growth system?

A 30-minute strategy call covers your current funnel, the gaps we see most often, and what a tailored program — wired into our lead management dashboard — would look like for your agency.

Or email support