OneLife sources leads through trusted third-party publishing partners and its own marketing activities; it does not currently operate consumer-facing landing pages. Source and product specifications vary by agreement.
The life insurance lead market is not a single product. A 34-year-old new homeowner shopping mortgage protection is a fundamentally different buyer than a 52-year-old executive shopping IUL for tax-advantaged accumulation, and both are different from a 58-year-old shopping no-exam term. Treating them as one funnel produces low close rates, agent burnout, and unpredictable cost per acquisition.
Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.
Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.
OneLife sources leads through trusted third-party publishing partners and its own marketing activities; it does not currently operate consumer-facing landing pages. Source and product specifications vary by agreement.
Indexed Universal Life leads for advanced-market producers — accumulation, retirement income, tax-advantaged growth, and cash-value access. Longer cycle, higher AP, and a fundamentally different conversation than protection.
Mortgage protection leads from prospects who just closed on a home and are shopping coverage tied to a mortgage balance. Short cycle, high contact rate, term-product focus, ideal for high-velocity producers.
OneLife sources leads through trusted third-party publishing partners and its own marketing activities; it does not currently operate consumer-facing landing pages. Source and product specifications vary by agreement.
Product intent, age band, coverage range, and state targeting may be captured or configured by product; confirm the applicable specifications.
Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.
Refunds, credits and replacements follow the applicable buyer agreement and product review procedure; eligibility and processing time vary.
ZIP and state targeting may be configured to match the buyer’s licensing footprint; confirm the applicable filters and billing criteria.
Term, whole, universal, IUL, mortgage protection, no-exam, or senior intent tagged at the lead record so your producers know the conversation before the dial.
Age and target coverage range captured at the form, not inferred after the call — driving cleaner producer handoff and higher placement.
Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.
Exclusivity applies to the specified product and agreement; confirm source restrictions before ordering.
Refunds, credits and replacements follow the applicable buyer agreement and product review procedure; eligibility and processing time vary.
Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.
Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.
Full breakdown lives on the compliance page.
Life insurance leads are consumer inquiries from prospects who have requested information about term, whole, universal, indexed universal (IUL), mortgage protection, no-exam, or final-expense life insurance with lead specifications, available consent and source records, and exclusivity that vary by product, publisher and buyer agreement; confirm them before ordering.
The life insurance lead market breaks into three main product categories — protection (term, mortgage protection, no-exam), accumulation (whole life, IUL, advanced-market), and senior (final expense, burial, simplified-issue) — plus several intent layers underneath each. The right category depends on your carrier mix, agent licensing, average premium target, and whether you write predominantly protection or cash-value business.
Life insurance leads are broad-intent prospects who haven't self-identified a specific product yet — typical premium fits term, whole, or no-exam. IUL leads are accumulation-intent prospects shopping indexed universal life for retirement income, tax-advantaged growth, or cash-value access — a fundamentally different conversation, longer cycle, higher AP. Mortgage protection leads are new homeowners specifically shopping coverage tied to a mortgage balance — short cycle, term-product focus, high contact rate. Each requires different creative, qualification, and producer skill.
It depends on the producer. Mortgage protection leads convert at the highest rate per dial but at a lower average premium. IUL leads convert at a lower rate per dial but at multiples of the AP, with strong renewal and accumulation revenue. Broad life insurance leads sit in the middle and let producers blend term and permanent placements. The right mix is a function of your carrier contracts, average producer skill, and whether your agency targets unit count or premium.
OneLife sources leads through trusted third-party publishing partners and its own marketing activities; it does not currently operate consumer-facing landing pages. Source and product specifications vary by agreement.
Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.
Useful attributes include stated product interest, an appropriate age and coverage range, location matched to your licensing footprint, reachable contact information, reviewable consent records where available, and clearly defined exclusivity terms. Confirm product-specific specifications before ordering.
Exclusivity applies to the specified product and agreement; confirm source restrictions before ordering.
Yes. Life insurance is a year-round product — there is no AEP, no OEP, and no enrollment-window dependency. Demand is continuous, and OneLife runs life programs as evergreen flows, scaling spend up or down against your producer capacity rather than the calendar.
Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.
One conversation maps your producer footprint to the right blend of life insurance, IUL, and mortgage protection volume — sized and paced so your team is booked every month of the year.
Broad-intent life leads across term, whole, and no-exam — evergreen, exclusive, and TCPA-compliant.
Indexed Universal Life leads for advanced-market producers — accumulation, retirement income, tax-advantaged growth.
New-homeowner data with mortgage-balance intent — highest contact rate in the life cluster.
2026 price ranges for life, IUL and mortgage protection leads — what drives cost per lead and how to judge whether a price is good.
The cornerstone buyer's guide — pricing, exclusivity, compliance, replacement, and lead-quality benchmarks.
Definitive breakdown of the trade-offs between exclusive and shared insurance lead models.
Qualification, consent and source documentation, exclusivity, delivery and retention depend on the product, publisher and buyer agreement. Confirm the applicable specifications and legal requirements before outreach.
How we build a life insurance program from licensure mapping to producer pacing.
Conversion benchmarks and case data from life insurance agencies running OneLife programs.
Estimate your cost per issued policy and break-even lead cost for life and IUL programs.
Project life and IUL lead ROI by state and vertical with editable funnel presets and break-even CPL.
Model your organic traffic ROI — value per visitor, value per lead, and projected SEO revenue for life insurance sites.
Lead cost and conversion benchmarks across life insurance and adjacent verticals — channel ROI, contact rates, and close rates.
Florida-only life program — term, whole, and no-exam intent with FL-licensed producer routing.
Texas-only life program — regional targeting, mortgage-protection overlap, and TX licensed-agent hot transfer.
TCPA, state insurance, and consent-record retention posture in one place.
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